Last updated: September 13, 2026
AutoAnvil (“we,” “us,” or “our”) operates autoanvil.com. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit the site, subscribe to email updates, sign in, use site tools, or see advertising. It also describes our use of cookies and similar technologies, including cookies used for Google AdSense display advertising.
Who we are
AutoAnvil publishes automotive DIY guides, tool reviews, project-car build notes, and garage-setup advice. The site is operated at autoanvil.com. Privacy questions should be sent through our Contact page. Do not use this page to send payment-card numbers or passwords.
Information we collect
Automatically collected data
When you visit AutoAnvil, our servers and service providers may record your IP address, browser type, device type, referring and exit pages, pages viewed, approximate location derived from IP address, and date/time stamps. We use this information to operate the site, diagnose problems, measure traffic, and improve content.
Cookies and similar technologies
We and our advertising, analytics, and affiliate partners store cookies, pixels, and local storage on your device. Cookies are small text files that help a site remember your browser, measure visits, and show or measure ads. You can instruct your browser to refuse cookies or to indicate when a cookie is being sent. If you block cookies, some site features may not work as intended, and advertising may be less relevant.
Email subscriptions and accounts
If you subscribe to our newsletter, we collect the email address you provide so we can send automotive guides, tool reviews, and occasional offers. If you sign in, we send a one-time login link to the email address you provide and use that address to create or look up your account. You may unsubscribe from marketing email at any time using the link in those messages.
Contact and shop activity
If you use the Contact form, we collect the name, email address, subject, and message you submit so we can respond. If you buy a digital product, our payment processor collects the information needed to complete checkout. We receive confirmation of the purchase, product, and customer email so we can fulfill the order and send a receipt.
Ask the Forge chat
If you use the Ask the Forge assistant, your messages are processed to generate responses. We may retain transcripts for quality, product improvement, and model training. Chat transcripts are not sold. A consent notice is shown before the first chat. You may request deletion of chat data through the Contact page.
How we use information
We use collected information to operate and improve autoanvil.com, publish and measure editorial content, send email you requested, fulfill shop orders, prevent abuse, analyze usage, comply with law, and show or measure advertising as described below.
Cookie disclosure
AutoAnvil uses the following categories of cookies and similar technologies:
- Essential cookies — required for core site functions such as security, load balancing, and remembering cookie-consent choices. These cannot be disabled without affecting the site.
- Analytics cookies — Google Analytics uses cookies to collect information about page views, time on site, and traffic sources so we can understand how the site is used. You can opt out at tools.google.com/dlpage/gaoptout.
- Advertising cookies — Google AdSense and its partners use cookies to serve and measure ads, including ads based on your prior visits to this site and other sites. See “Display advertising and Google AdSense” below.
- Affiliate cookies — Amazon Associates may use cookies to track qualifying purchases made through our affiliate links (tag seperts-20). This does not change the price you pay.
- Preference cookies — may remember newsletter or interface preferences on your device.
Most browsers let you view, delete, or block cookies, including third-party cookies. Blocking all cookies may reduce site functionality and advertising relevance. Our on-site cookie notice lets you accept or decline non-essential cookies on this browser.
Display advertising and Google AdSense
AutoAnvil uses Google AdSense to show third-party display advertising on blog and other content pages. Google is a third-party vendor.
Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
Users may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, users can opt out of some third-party vendor use of cookies for personalized advertising by visiting www.aboutads.info.
Google’s advertising cookies may include the DoubleClick cookie and related technologies. How Google uses information from sites that use its services is described at policies.google.com/technologies/partner-sites. Google’s advertising cookie practices are described at policies.google.com/technologies/ads.
Ads may be based on the content of the page you are viewing, your general location, your estimated interests, and prior visits. We do not sell your name or email address to advertisers. We do not control every cookie set by Google or its advertising partners.
Other third-party services
Google Analytics. We use Google Analytics to analyze traffic. Google Analytics uses cookies to collect information as described above.
Amazon Associates. AutoAnvil participates in the Amazon Services LLC Associates Program. Amazon may use cookies to attribute purchases made after you click an affiliate link.
Payment processing. Checkout is handled by Stripe. Stripe processes payment details under its own privacy policy. We do not store full payment-card numbers on AutoAnvil servers.
Email delivery. Transactional and newsletter email may be sent through our email provider. That provider processes the address and message content needed to deliver mail.
Third-party services have their own privacy policies. Once you leave autoanvil.com or interact with a third-party widget, those policies apply.
Data retention
We keep newsletter addresses while you remain subscribed. Account and purchase records are kept as needed to fulfill orders, provide support, and meet legal or accounting requirements. Server and analytics logs are kept for a limited operational period. Chat transcripts are kept for quality and improvement until you ask us to delete them or we no longer need them.
Your rights and choices
Depending on where you live, you may have the right to access, correct, delete, or restrict use of personal data, to object to certain processing, or to withdraw consent. You can:
- Unsubscribe from marketing email using the link in any message we send
- Control cookies in your browser settings and through our cookie notice
- Opt out of personalized Google ads at Google Ads Settings
- Request access, correction, or deletion through our Contact page
We may need to verify the request and may retain information when we are required to do so by law or to complete a transaction you started.
Children
AutoAnvil is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, use the Contact page so we can delete it.
Security
We use reasonable administrative and technical measures to protect information. No website or transmission is completely secure. You are responsible for keeping access to your email account secure if you use magic-link sign-in.
International visitors
autoanvil.com is operated from the United States. If you visit from another country, your information may be processed in the United States, where privacy laws may differ from those in your location.
Changes to this policy
We may update this Privacy Policy when our practices, advertising partners, or legal requirements change. The “Last updated” date at the top will change when we do. Continued use of the site after an update means you acknowledge the revised policy.
Contact
For privacy or cookie questions, use our Contact page. We do not publish a personal inbox on this policy.